Best Kate Middleton's Jewelry Box
‘We designed a necklace for Kate Middleton’
Natasha Faith, 25, is from London and co-owns La Diosa jewellery. She turned her business dreams into a reality with the help of the Prince's Trust
Natasha Faith, 25, is from London and co-owns La Diosa jewellery. She turned her business dreams into a reality with the help of the Prince’s Trust.
‘One of the best pieces of advice my business mentor from the Princes Trust gave me was, ‘Don’t let anyone steal your dreams.’ Where I come from in East London there can be a fear of success. I knew from early on that I wanted to overcome that.
My mum moved here from Uganda when I was three. I went to a rough school, but I refused to let that influence my future and began to look up to TV role models like Branson and .
I left school at 16 to go to college, where I met Semhal. We were similar in so many ways. We’d both been brought up to be independent and wanted careers where we didn’t work for other people. All I knew at that point was that I wanted to so something creative.
So we worked in retail for a year so we could go traveling around Tokyo, Thailand, Belize, Maylasia, Hong Kong, Singapore and then Mexico. There, we had the opportunity to work with woman who made jewellery in Oaxoaca. We learnt the beading that has become our signature style.
We thought it was a great idea for a business and returned at 19 to do that using semi precious gemstones we brought back with us. Our only hope for money was The Prince’s Trust.
Our mentor, Nicola Mitchell, really wanted us to be ready before we went to panel, so for the next six months we took our jewellery and stood outside Harrods to get feedback. We were eventually awarded £5,000, which we used to buy stock, pay for insurance and legalities and have working capital.
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